List of Functions of company for identification of focus areas:

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Marketing:

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Digital marketing

Brand management

Marketing analytics

Events marketing

Social media marketing

Marketing communications

Customer experience

Lead generation

Marketing Operations

eCommerce

 

 

​Sales:

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Account management, Customer success

New Business development,

Revenue operations, Sales operations

Inside Sales

Based on channel: Channel and Partnerships

Consulting based

International sales

 

 

Customer service:

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Customer experience

Call center/customer service

 

 

Technology:

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AI, Machine learning, Emerging technologies

Cloud and Virtualization

Mobility

Infrastructure, Database, Storage, Networking

Ecommerce

ERP

Information Security

Engineering, Applications development and Project management

Design, UI/UX

IT Strategy, Architecture, Digital Transformation

BI, Analytics, Data science

 

 

Commerce model:

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For Offline stores:

Retail/ Store systems

Logistics

Store operations

Supply chain

 

For Online stores:

Ecommerce technology

 

 

Corporate functions:

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Mergers and Acquisitions

Procurement

Organization Development

Intellectual Property

Quality management

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