Why should Accuracy of leads be the topmost criteria to source leads?
Updated: 6 days ago
A typical lead generation service provides you leads with 85 to 90% accuracy.
The question is – Is it good enough?
It’s a question which deserves a deeper consideration.
First, more wrong email addresses mean more email bounces.
And more email bounces mean lowering of domain reputation.
A lower domain reputation means a progressively lower probability of reaching the Inbox.
So, the bottomline is – a 85 to 90% accuracy of leads data shall lower your domain reputation. As a result, you are looking at only a small percentage of your emails reaching the Inbox -> this means Ineffective Marketing campaigns.
So, in effect:
Inaccurate leads ->>> Ineffective Marketing campaigns (+ lower domain reputation)
Moral of the tale: get your leads from a trusted source that guarantees a high degree of accuracy (atleast 95%)
Contact us, we can help!